From small business to Fortune 500 companies, I've helped organizations grow their business and increase customer satisfaction by improving user experiences through user research and human-centered design.
With my work in leading UX & UI design and conducting user research to identify friction points, Expel grow their business by 13 new customers and $1.3M ARR in first 12 months of operation on a free trial experience of their product.
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Through co-leading and facilitating a design-thinking workshop, I helped set company-wide AI standards to ensure top quality of customers' AI experience in the product.
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I led a multi-method design thinking workshop to help the Kroger Paid Membership team at 84.51° understand and identify areas of improvement in their customers' journey and Membership service to grow their Loyalty engagement and customers.
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I helped increase customer growth, retention and engagement through leading the UX design and research of the Oral-B app as well as pioneering design thinking methods at Alchemy with a design sprint to guide our redesign efforts.
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I helped generate significant revenue for the business by providing UX design and research on the V2 roaster software version that aimed to help customers easily and quickly increase production time to grow their business.
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I led the UX design and helped craft requirements through user interviews of the first version of the technician experience, aiming to reduce support time and increase successful services.
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