Hi! I’m Becky Sroufe and I’m a user experience designer focused on improving human experiences through deeply understanding people and leveraging technology.
Kroger Merchandising Supplier Journey
Service Blueprint, User Journey Map (2021)
Kroger Paid Membership Journey
Journey Map, User Flow (2019)
Kroger Design Team UX
Design Team Culture Research (2020)
P&G Oral-B Mobile App Redesign
Mobile Application (2017)
P&G Alchemy Design Team
Design Culture & Operations (2017)
Medium UX Articles
Process Reflections & Learnings (2018)
API Network Endpoint Manager
Web Application (2014)
API Network Billing Module
Web Application (2014)